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Payments

Business Model

Traditional media businesses have spent years coming up with web strategies to make sure they're not spending $1,000 to make $100 on their site. The business model changes dramatically when you add paid web subscribers.

  • Free Web Content: Your site is completely ad revenue-driven. Ad rates are based on your stats, just as a TV or radio station would sell commercial time using the ratings book as a guide.
  • Paid Web Content: You receive ad revenue, plus subscriber fees. While that sounds like more dollars, the number of visitors to your site will likely take a hit when you erect a paywall. So you may lose advertisers who want to reach the biggest audience possible and your subscriber base will have to make up for that lost revenue.